In today's Biz Pulse, gain insight into how:

• Local businesses can attract Millennials and Gen-Z by emphasizing authenticity, community collaboration, and genuine digital content.

• Web3 technology is reshaping advertising through trends like token-based incentives, on-chain ads, and AI-powered personalization.

• Nonprofits can sustain and grow by building long-term donor loyalty through personalized communication and a genuine commitment to their mission.

Each of these articles is penned by members of Forbes Business Council, successful business owners shaping the future of business.

Let’s dive in!

How to Attract Millennials and Gen-Z: The Power of Realness

With the excess of polished advertisements and mass-produced experiences, Millennials and Gen Z crave authenticity, meaningful connections, and uniquely human touchpoints.

These generations, representing $360 billion in global purchasing power, reject generic corporate franchises for local businesses that offer genuine, original experiences.

Here's how local businesses can resonate with younger consumers:

🔍 Offer Genuine Authenticity: Move away from uniformity; embrace your business's quirks and unique story. Younger customers value local flavor, individuality, and genuine charm, such as sourcing ingredients locally or supporting neighborhood artists.

🤝 Collaborate Locally: Join forces with nearby businesses to create dynamic and engaging experiences. Examples include food truck festivals, themed trails, or shared events—these encourage exploration, foster community ties, and offer memorable experiences.

📱 Be Digitally Real: Prioritize candid, authentic content over glossy ads. Platforms like Instagram and TikTok thrive on behind-the-scenes glimpses, casual storytelling, and genuine interactions. A simple smartphone video showcasing your daily routine or origin stories can yield far greater engagement.

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The Future of Ads: 2025 Web3 Trends You Need to Know

Web3 is revolutionizing advertising, rapidly evolving toward a projected $12.8 billion market by 2032. From blockchain-enabled transparency to token-based incentives, the advertising landscape is undergoing a transformative shift.

Here’s your quick guide to Web3 advertising trends shaping the future:

⛓️ Onchain Ads: Ads built directly on blockchain platforms offering transparency and interactivity.

• NFT Ads: Unique, collectible promo assets—like Nike’s CryptoKicks.

• Smart Contract Ads: Automatically triggered by blockchain actions.

• Decentralized Spaces: NFT-based metaverse billboards traded as digital real estate.

🗳️ Token-Curated Advertising: Communities participate actively, voting on ads via token-weighted registries—like SuperRare’s $RARE token, which votes for featured artwork.

🎮 Gamified Advertising: Interactive quests and activities teach users about projects and reward engagement, for example, Galxe’s Arbitrum Odyssey, which reached 623,000 unique users.

🤖 Automated Ad Buying: Smart contracts manage real-time targeting, bidding, and payments, ensuring transparency and fraud reduction.

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Building Lasting Loyalty: How Nonprofits Can Strengthen Donor Relationships

Nonprofits often face pressure to accomplish more with fewer resources. While expanding donor bases is essential, cultivating deeper relationships with existing supporters is key to long-term sustainability and success. Loyal donors become your strongest advocates, and nurturing these bonds can yield tremendous benefits.

Here's how your nonprofit can foster lasting relationships:

🎯 Prioritize Donor Connections: Understand why people are drawn to your organization. Personalize and deepen connections to move donors from emotional interest to sustained support.

💬 Ask How They Want to Help: Offer varied ways for involvement, such as donations, legacy gifts, volunteering, or specialized roles. Respect their choices and preferences, helping them find meaningful ways to contribute.

📣 Maintain Regular Communication: Keep donors engaged with tailored updates, newsletters, annual reports, and personal touches, such as handwritten notes or phone calls.

🚩 Stay True To Your Mission: Transparency about how funds and efforts are used builds trust. Share tangible results, provide educational opportunities, and actively seek donor feedback to align with their values.

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Wrapping Up

If these articles sparked your interest, we have a network that you will love: Forbes Business Council.

This exclusive, vetted community brings together seasoned business leaders — founders, CEOs, partners, and other senior-level leaders of successful companies.

Put yourself at the forefront of innovation with access to publishing opportunities on Forbes.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.

Join Forbes Business Council today, and become part of a group driving meaningful innovation in business.