In today's Biz Pulse, gain insight into how:

• Social media landscapes are evolving, and trends like augmented reality and AI-driven content are reshaping brand engagement and customer interactions.

• A content marketing strategy can effectively tackle common business challenges, such as improving SEO rankings and enhancing lead generation.

• Influencer marketing continues to drive brand success, focusing on genuine partnerships and creative freedom to maintain authenticity and impact.

Each of these articles is penned by members of Forbes Business Council, successful business owners shaping the future of business.

Let’s dive in!

How Brands Can Win On Social Media In 2025: 9 Trends To Watch

As we approach 2025, brands face a rapid evolution in social media. Understanding and leveraging emerging trends is crucial to staying ahead.

Here’s a glimpse of some of the strategies that can help brands enhance user engagement and maintain competitiveness:

🎬 Short-Form Video: Capitalize on shrinking attention spans with engaging, sub-30-second videos that are consistent and story-driven.

🌱 Sustainable Branding: Increase trust by being transparent about your brand's sustainability practices and ethical sourcing.

🛍️ Livestream Shopping: Combine entertainment with shopping in live streams to engage and convert viewers in real-time.

🗣️ Voice-Optimized Content: Optimize for voice search with natural language and conversational keywords to improve discoverability.

🤖 AI-Powered Content Creation: Employ AI tools to handle repetitive tasks, freeing up your team for creativity and strategic planning.

🧠 Mental Health Focus: Integrate digital well-being into your social media strategy to resonate with consumer values around mental health.

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How To Use A Content Marketing Strategy To Resolve Common Business Challenges

A strong content marketing strategy is essential for overcoming various business challenges. Whether improving search engine rankings, proving product efficacy, or generating leads, effective content can significantly enhance a business's visibility and value proposition.

Here’s all you need to know:

🔍 Boosting Search Engine Rankings: Publish high-quality, in-depth content that reflects expertise, authority, and trustworthiness to climb SERPs and attract more visitors.

🎥 Demonstrating Product/Service Use: Use how-to guides, demos, and tutorials to clearly show the value and application of your offerings and effectively address customer queries.

🏆 Proving Efficacy of Products/Services: Share real-life success stories through case studies and testimonials to illustrate the tangible benefits of your products or services.

📈 Generating Leads & Filling Prospect Funnels: Create compelling content, like in-depth guides or exclusive videos, that captures contact information and nurtures leads.

☎️ Heading Off Customer Service Inquiries: Develop content around frequently asked questions to pre-emptively answer customer queries and reduce repetitive support issues.

🌟 Creating Thought Leadership: Establish authority in your niche by consistently sharing knowledgeable content that drives industry conversations and decisions.

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Is Influencer Marketing Really Dead?

Despite ongoing debates, influencer marketing remains a vital strategy for brands, evolving significantly with social media's changing dynamics.

Here's how businesses can adapt and thrive in the new influencer and creator marketing era:

🎨 Leave the Creating to the Creators: Allow influencers creative freedom within broad guidelines to create authentic and engaging content that doesn't feel overly manufactured.

🔍 Look Beyond Audience Size: Consider engaging nano and micro-influencers who often have higher engagement rates and more targeted, loyal audiences than their macro counterparts.

🤝 Treat Your Influencers as Partners: Respect influencers like any professional partners. This includes fair compensation, respect for their rights, and treating them with the dignity they deserve.

🔄 Make the Most of the Content: Effectively utilize user-generated content. Explore repurposing influencer content across different media to maximize the investment.

📈 Start with Strategy: Every influencer campaign should begin with a clear strategy. Align influencer efforts with broader marketing goals to ensure they contribute meaningfully to the brand’s objectives.

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Wrapping Up

If these articles sparked your interest, we have a network that you will love: Forbes Business Council.

This exclusive, vetted community brings together seasoned business leaders — founders, CEOs, partners, and other senior-level leaders of successful companies.

Put yourself at the forefront of innovation with access to publishing opportunities on Forbes.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.

Join Forbes Business Council today, and become part of a group driving meaningful innovation in business.