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In today's Biz Pulse, gain insight into how:

• Founders can leverage AI-powered CRMs to drive productivity and streamline sales with thoughtful preparation and implementation strategies.

• AI is transforming education by delivering human-like teaching at scale, enabling personalized learning, creativity, and mentorship.

• Two decades of AI innovation have revolutionized ad tech, with the rise of agentic AI poised to redefine campaign strategy in the coming years.

Each of these articles is penned by members of Forbes Business Council, successful business owners shaping the future of business.

Let’s dive in!

Key Considerations Before Implementing an AI-Powered CRM

AI-powered CRMs can make a real difference, with 83% of sales teams using AI reporting higher revenue. But you can't just flip a switch and expect results.

Here's a quick breakdown of what to consider:

🗺️ Align with Business Needs: Figure out what's actually broken in your sales process first. Are leads sitting unanswered for hours? Are you losing deals you should win? Pick specific problems to solve.

🔗 Check Integration Compatibility: Your CRM must be compatible with the tools you already use. Run a real test with your actual data before you sign anything.

🤖 Scrutinize AI Features: Look for CRMs that show you how their AI works, let you train it on your business, and can prove their predictions are accurate. Don't just take marketing claims at face value.

🚀 Plan for Change Management: Your team will need time to learn the new system. Productivity might drop initially, so budget for that. Good training makes all the difference.

📊 Measure Success: Set concrete targets, such as cutting lead response time in half or boosting retention by 15%. Then actually track whether you're hitting them.

Read The Full Article >

Delivering Human-Like Teaching At Scale With AI

AI is changing education by making personalized learning actually affordable and accessible. The old barriers, such as the cost and availability of good teachers, are starting to break down.

Here's how AI is improving learning:

🎤 Adaptive Conversations: AI tutors respond instantly and remember what you've covered before. It's not like starting from scratch every session.

😌 Emotional Intelligence: Good AI picks up when you're frustrated or zoning out based on how you're talking, your pauses, your word choices. It shifts gears—maybe explains things differently or takes a break.

💬 Natural Interaction: You can practice speaking a language or explaining a concept out loud without worrying someone's judging you. The AI voice sounds human, and you get feedback right away.

🧠 Tailored Learning Styles: If you're a visual learner, you get diagrams. Hands-on learner? You get simulations. It adjusts to how your brain actually works instead of making you fit a single mold.

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Two Decades of AI Growth in Ad Tech: From Predictions to Creative Partners

Ad tech has been using AI for 20 years, long before ChatGPT made everyone lose their minds. It started with predicting clicks and now it's writing ad copy.

Explore some key milestones in ad tech's AI journey:

🔮 Click Prediction Models (2000s): The first AI just tried to guess which ads you'd click on. That's what powered Google Ads and Facebook's early ad system.

🌍 Audience Building (2015): Machine learning started connecting the dots between your phone, laptop, and tablet to figure out you're the same person. This let advertisers target you better while tiptoeing around privacy laws like GDPR.

🖼️ Contextual Advertising (2020): AI got smart enough to read articles and look at images to figure out what ads would fit. No more weight loss ads next to eating disorder content (well, less of that anyway).

🤖 Generative AI (2022+): ChatGPT and Midjourney made AI something regular people could use. Now, anyone can generate ad creative in minutes, which changed the game completely—and created a ton of hype in the process.

Read The Full Article >

Wrapping Up

If these articles sparked your interest, we have a network that you will love: Forbes Business Council.

This exclusive, vetted community brings together seasoned business leaders — founders, CEOs, partners, and other senior-level leaders of successful companies.

Put yourself at the forefront of innovation with access to publishing opportunities on Forbes.com, a personalized, SEO-friendly Executive Profile, and the chance to network with other respected leaders in the field.

Join Forbes Business Council today, and become part of a group driving meaningful innovation in business.